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EntertainmentPosted at: May 26 2017 5:03PM


ALT Balaji enters regional entertainment space, launches Tamil thriller 'Maaya Thirrai'

Chennai, May 26 (UNI) India's largest online platform for original shows, ALTBalaji
today announced the release of its first Tamil show 'ALTBalaji Original Maaya Thirrai.'
The show would be of 16 episodes.
All 16 episodes of the show would now be available exclusively on ALTBalajiplatform.
To mark its entry into Tamil regional entertainment space, Ekta Kapoor brought together
distinguished team of Director Kaushik Narasimhan and producer and actor Kutty Padmini.
'Maaya Thirrai, a romantic thriller, has southern superstars Nandha Durairaj, Eden
Kuraikose and Lakshmi Priya making their debut on the digital platform.
Maaya Thirrai, which means illusions was a mysterious tale of a woman named Sandhya,
tangled in her own reality.
The dramatic storyline as well as the shocking twists and turns definitely promises to make
this digital show a compelling watch.
“With the expansion of internet and smartphones, the way audience consumes entertainment
has changed drastically. ALTBalaji is targeting urban masses in over 60 cities, reaching out to
about 75 million people via our app'' ALTBalaji CEO Nachiket Pantvaidya told reporters here.
''We aim to penetrate into deeper pockets of Indian market through regional shows hence,
25 per cent of our shows will be in non- Hindi languages including Tamil, Bengali, Punjabi,
Telugu, Gujarati, Punjabi etc'', he added.
Producer Kutty Padmini said “I am glad to bring Maaya Thirrai to the Tamil audience, it is
gripping and has great surprise elements. Digital shows are future of entertainment, hence
the show is very special and marks an important move for us.''
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Tags: #ALT Balaji enters regional entertainment space# launches Tamil thriller 'Maaya Thirrai'
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