Network18 launches Amplify18,an entertainment, lifestyle and brand amplification entity.

MUMBAI: Diversified media firm Network18 today launched Amplify18, an entertainment, lifestyle and brand amplification entity.

The new entity will leverage the group's pan-national television network and digital network to drive visibility, awareness and business growth for its clients through innovative advertising and communication formats.

"Network18 is the largest national television news network in the country reaching 23 states. This, combined with the significant audience we aggregate on our digital network, gives us a significant ability to drive our clients' messaging all across the country," Network18 corporate development head Puneet Singhvi said.