Blue Star announces entry into Sri Lanka market

KOLKATA: Blue Star On Thursday announced the entry into Sri Lanka market by partnering with Comfort Solutions as the official distributor for air conditioners, water coolers, deep freezers, bottled water dispensers and ice cube machines.
At present, the Sri Lanka AC and refrigeration market is estimated at $50-million and growing at 15% per annum. The company in a release said the country is investing in sectors like hospitality, education, research, medical and tourism which have huge potential for the range of products apart from the burgeoning residential segment. It said the free trade agreement between India and Sri Lanka and cost-effective logistics makes it ideal for the company to foray into the country.

Blue Star has put in place a dedicated team of professionals to manage the Sri Lankan market, with support from the local sales teams. Several customised collaterals and advertising campaigns are being designed to build the Blue Star brand.

Dawood Bin Ozair, head (international business group) at Blue Star said Comfort Solution’s well-entrenched distribution network of retailers and dealers will help ensure an extensive reach of the products in the Sri Lankan market.