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    PVR launches 2 new properties with 10 screens in Pune

    Synopsis

    The launch of the two properties makes PVR the strongest multiplex in the city with 35 screens, while across Maharashtra, it now boasts of 160 screens across 38 properties.

    ET Bureau
    MUMBAI: PVR, the largest Indian cinema-exhibition company, has added 10 new screens to its kitty with the launch of two new properties in Pune, taking total numbers of screens under its belt to 597 across 130 properties in 51 cities.

    The launch of the two properties makes PVR the strongest multiplex in the city with 35 screens, while across Maharashtra, it now boasts of 160 screens across 38 properties.

    The launch includes six-screen premium brand ‘PVR ICON’ at the Pavillion, in Shivaji Nagar, and four-screen PVR Cinemas at the Kumar Pacific Mall, near Swargate.

    PVR ICON is equipped with 4K projection system and next-generation 3D enabled screens with ultra HD picture quality and Dolby ATMOS surround-sound system in its auditoriums.

    Sanjeev Kumar Bijli, joint managing director, PVR, said, “Our commitment towards the Pune market can be seen through our continuous endeavour to bring new and unique formats to the city. With the increasing demand for premium cinema experience in Western India, we are sincerely working towards expanding our foothold in the markets and provide the best of movie watching experience with a touch of luxury to the people here.”

    Combined, the newly launched cinemas have a total capacity of 2,307 seats and are spread across 78,416 square ft.

    As PVR is inching closer to 600 screens milestone, it has two more properties – one in Mysore and one in Delhi – ready for launch, Bijli added.


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