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Leading multiplex chain PVR Cinemas launched its online loyalty programme called PVR Privilege to retain consumers and boost footfalls. Sanjeev Kumar Bijli, Joint MD, said: “It is a strategic move to retain and reward our customers with redemption opportunities and enhanced benefits. The customer just needs to walk in with their virtual card on their phones.”
The company said the PVR Privilege programme is backed by extensive consumer research. The loyalty programme will give members reward points on each purchase of tickets or food & beverages that can be quickly redeemed through both online and offline channels.
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