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    Lux Industries unveils three new TVCs for different brands

    Synopsis

    The company also announced its plans of launching a media blitzkrieg in television, print, radio, digital and outdoors for their products.

    amitabh-bachchan-BCCL
    Kolkata: Lux Industries has released three new TVCs for three different brands featuring top Bollywood actors.

    While Amitabh Bachchan unveiled the new television commercial of Lux Venus, Varun Dhawan released the new TVC of Lux Cozi and Parineeti Chopra, of their women wear brand Lyra, the company's media statement stated.

    The company also announced its plans of launching a media blitzkrieg in television, print, radio, digital and outdoors for their products and plans to go ahead with a new 360-degree campaign regarding their newly launched commercials.

    The strategic move will ensure major growth in sales in the next quarter and positively impact the company's presence in the market, said Ashok Todi, chairman, Lux Industries Limited.

    Lux Industries managing director Pradip Todi seconds the emotion.

    He further added, "The association with Bollywood hearthrobs, we believe, will enrich the brand loyalty of our customers as well as further strengthen the bond of the brand with the masses”.

    The company is also looking forward to individually grow and sustain the leadership positions of its diverse portfolio of brands in the market.


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