ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Indian tractor maker Escorts drives toward Africa for growth

CEO aims to reach deals to build models for foreign brands

e2 Managing Director Nikhil Nanda on an escorts farmtrack tractor
Brokers say Escorts Group Managing Director Nikhil Nanda has the company in a "sweet spot."  (Photo by Ninad D. Sheth) 

NEW DELHI -- Escorts Ltd., India's third-largest tractor maker, is aiming to quintuple exports over the next three years by focusing on Africa and boosting contract manufacturing production for overseas brands, according to Managing Director Nikhil Nanda.

"The [African] continent could be our second home market going forward," Nanda told the Nikkei Asian Review in a recent interview. The populations of Africa and India are similar, but Nanda noted, African tractor sales last year were only about 46,000 as compared with around 700,000 for India in the year ended in March.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more