Chennai: Freshworks Inc. on Wednesday announced a strategic partnership with Tata Consultancy Services (TCS), the global IT services, consulting and business solutions organization, to jointly build and market new age marketing, sales, support, customer success, and ITSM solutions on top of Freshworks cloud software to elevate end-user and employee experiences.
The customer engagement software company said TCS brings deep customer relationships, multiple-domain expertise and modern thinking in providing digital transformation experience for businesses while Freshworks brings a strong suite of products that help businesses realize accelerated ROI by providing a cohesive experience to unify their marketing, sales and support functions.
A statement from the company said TCS will provide its global experience with extensive market presence and deep contextual knowledge of customer engagement, reinforced with digital offerings built on its Business 4.0™ thought leadership framework. Furthermore, TCS’ across industry domain strength will enable Freshworks to provide enterprise customers with new agile, automated, intelligent cloud solutions.
“Customer experience and relationship management continue to be a top priority for global businesses and a key element of the digital transformation journey,” said Akhilesh Tiwari, Global Head, Enterprise Application Services at Tata Consultancy Services. “We are excited about this partnership and look forward to helping Freshworks customers pursue new growth opportunities and digitally transform their business.”
The customer engagement software company said TCS brings deep customer relationships, multiple-domain expertise and modern thinking in providing digital transformation experience for businesses while Freshworks brings a strong suite of products that help businesses realize accelerated ROI by providing a cohesive experience to unify their marketing, sales and support functions.
“Gone are the days when digital transformation projects took months to complete and years to deliver value. With cloud software like Freshworks, implementation could take as little as a few weeks and businesses will be able to see immediate benefits," said Sidharth Malik, Chief Revenue Officer at Freshworks.
A statement from the company said TCS will provide its global experience with extensive market presence and deep contextual knowledge of customer engagement, reinforced with digital offerings built on its Business 4.0™ thought leadership framework. Furthermore, TCS’ across industry domain strength will enable Freshworks to provide enterprise customers with new agile, automated, intelligent cloud solutions.
“Customer experience and relationship management continue to be a top priority for global businesses and a key element of the digital transformation journey,” said Akhilesh Tiwari, Global Head, Enterprise Application Services at Tata Consultancy Services. “We are excited about this partnership and look forward to helping Freshworks customers pursue new growth opportunities and digitally transform their business.”
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