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    Emami evaluates legal action against HUL

    Synopsis

    In a statement issued by Emami, the company said "necessary application has already been made to the relevant authorities."

    EmamiAgencies
    Emami is the market leader in men fairness cream with around 65% share, industry executives said.
    Emami Ltd on Thursday said it is evaluating legal action against Hindustan Unilever Ltd (HUL) for renaming its men cream "Glow & Handsome" which sounds similar to the Kolkata-based company's brand "Emami Glow & Handsome" which it has launched digitally a week back.

    In a statement issued by Emami, the company said "necessary application has already been made to the relevant authorities."

    However, it could not be ascertained whether Emami is launching a new product under Emami Glow & Handsome or is it a relaunch and rebranding of its existing men fairness cream, Fair & Handsome.

    Incidentally, Emami is the market leader in men fairness cream with around 65% share, industry executives said.

    HUL on Thursday renamed it's Fair & Lovely women fairness cream as Glow & Lovely, while the men range has been renamed as Glow & Handsome.

    "We are shocked to learn of HUL’s decision to rename its men’s range of Fair & Lovely as Glow & Handsome....Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time and again to damage our brand image. It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of," an Emami spokesperson said.

    She said the company is consulting legal experts to address this further.


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