Mr. Mukund  Trivedy,

Have handled several internal and external communication assignments during my 20 year stint in both the public and the private sectors. Started professional career as Management Trainee in 1993 from SAIL, India’s largest steel maker. 

Moved to private sector in 2007 as Head the Corporate Communications in SRF Limited. In 2010, successfully completed the 1st phase of the corporate brand building project of SRF. Successfully created and communicated the brand charter of SRF, which defines what SRF does, what it stands for and what makes it unique. Also authored a case study on 'Corporate Brand Building at SRF', which has been published in Emerald Emerging Markets Case Studies. Currently driving the ‘Living the Brand’ programme as part of the second phase of SRF’s brand building project. Constituted a Cross-Business Team of Communicators drawn from units spread globally for corporate branding initiatives. Recently (in June'12) facilitated a 1-Day Workshop on Crisis Communications conducted by SmartWave at Habitat Centre in Delhi.